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Analytics > Top Websites > Sweden > Apparel and Fashion

Most Popular Apparel and Fashion Websites in Sweden of December 2025

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Most Visited Websites In The World

RankPos#WebsiteChangeVisitsPages/VisitBounce RateTime/Visit
1
faviconzalando.se
3.8M7.491637.76%13m 44s
2
faviconboozt.com
2.5M6.105948.78%13m 32s
3
faviconsellpy.se
2.4M7.133946.41%14m 42s
4
faviconhm.com
2.3M6.219241.71%9m 13s
5
faviconellos.se
1.7M4.624348.15%9m 25s
6
faviconlindex.com
up2
1.2M4.386949.3%9m 12s
7
faviconzara.com
up12
1.1M8.948940.18%12m 01s
8
faviconlager157.com
down1
1.1M5.00448.92%6m 37s
9
faviconginatricot.com
up3
1M5.023841.81%9m 46s
10
favicondressmann.com
up5
805.8K4.298755.43%9m 42s
11
faviconkappahl.com
up6
767.1K7.315562.98%13m 20s
12
faviconarket.com
down2
753.5K5.111235.74%5m 51s
13
faviconbooztlet.com
down7
749.9K8.888646.39%17m 07s
14
faviconstadiumoutlet.se
down3
715.4K4.846145.29%7m 30s
15
faviconnk.se
up9
684K4.409545.76%6m 04s
16
faviconshein.com
down7
670.4K1.772164.06%6m 35s
17
faviconshop.app
down1
662.7K1.744465.59%6m 56s
18
faviconuniqlo.com
down5
631.9K5.05852.23%7m 26s
19
faviconnelly.com
up2
628.2K3.415756.37%5m 13s
20
faviconthreads.com
up6
613K3.379862.45%9m 30s
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Key Insights* On The Top Apparel and Fashion Websites In Sweden In December 2025

  • As of December 2025, zalando.se is the most visited Apparel and Fashion website in Sweden, attracting 3.8M monthly visits. boozt.com follows with 2.5M visits, and sellpy.se records 2.4M visits.
  • In terms of user engagement, zara.com leads with 8.9489 pages per visit.
  • arket.com has the lowest bounce rate at 35.74%. shop.app has the highest at 65.59%.
  • ellos.se holds the #5 position with 1.7M visits.
  • threads.com rounds out the top 20 with 613K visits and a 62.45% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
Bounce Rate

Website Rankings FAQ: Data, Methods & Insights

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.
Currently zalando.se is the most visited Apparel and Fashionwebsite in Sweden. In December 2025 it had 3.8M monthly visits.
The top 10 Apparel and Fashion websites in Sweden are:
  1. 1. zalando.se
  2. 2. boozt.com
  3. 3. sellpy.se
  4. 4. hm.com
  5. 5. ellos.se
  6. 6. lindex.com
  7. 7. zara.com
  8. 8. lager157.com
  9. 9. ginatricot.com
  10. 10. dressmann.com
This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.
Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

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