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Analytics > Top Websites > Sweden

Most Popular Websites in Sweden of January 2026

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Most Visited Websites In The World

RankPos#WebsiteChangeVisitsPages/VisitBounce RateTime/Visit
1
favicongoogle.com
535.2M5.5437.33%21m 54s
2
faviconyoutube.com
207.6M9.4630.08%33m 48s
3
faviconfacebook.com
59.1M7.6745.35%22m 03s
4
faviconaftonbladet.se
57.3M3.3136.66%10m 51s
5
faviconexpressen.se
up2
39.1M3.3635.88%10m 57s
6
faviconreddit.com
down1
38.7M3.1960.23%18m 03s
7
faviconwikipedia.org
up1
37.3M3.1056.9%12m 38s
8
faviconchatgpt.com
down2
36.9M3.3141.98%16m 11s
9
faviconinstagram.com
29.3M7.9351.74%16m 08s
10
faviconsvt.se
27.3M2.2565.55%13m 35s
11
faviconpornhub.com
19.2M8.5218.88%15m 56s
12
faviconica.se
up7
16.3M2.4163.86%10m 54s
13
faviconduckduckgo.com
down3
15M2.7248.14%15m 27s
14
faviconamazon.se
14.6M5.7946.22%13m 16s
15
faviconx.com
up1
14.3M9.4844.22%20m 26s
16
faviconlive.com
up2
14M6.0137.23%13m 18s
17
faviconblocket.se
13.8M11.3838.35%12m 44s
18
faviconflashback.org
up1
13.5M8.1023.97%18m 26s
19
favicontwitch.tv
down1
12.9M4.4033.03%13m 38s
20
favicon1177.se
down5
12M4.9239.66%9m 30s
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Key Insights* On The Top Websites In Sweden In January 2026

  • As of January 2026, google.com is the most visited website in Sweden, attracting 535.2M monthly visits. youtube.com follows with 207.6M visits, and facebook.com records 59.1M visits.
  • In terms of user engagement, blocket.se leads with 11.38 pages per visit.
  • pornhub.com has the lowest bounce rate at 18.88%. svt.se has the highest at 65.55%.
  • expressen.se holds the #5 position with 39.1M visits.
  • 1177.se rounds out the top 20 with 12M visits and a 39.66% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
Bounce Rate

Website Rankings FAQ: Data, Methods & Insights

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.
Currently google.com is the most visited website in Sweden. In January 2026 it had 535.2M monthly visits.
The top 10 websites in Sweden are:
  1. 1. google.com
  2. 2. youtube.com
  3. 3. facebook.com
  4. 4. aftonbladet.se
  5. 5. expressen.se
  6. 6. reddit.com
  7. 7. wikipedia.org
  8. 8. chatgpt.com
  9. 9. instagram.com
  10. 10. svt.se
This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.
Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

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