Most Popular Travel and Tourism Websites in the World of October 2025
Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.
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Travel and Tourism
Most Visited Websites In The World
| Position | Website | Change | Visits | Pages/Visit | Bounce Rate | Avg. Visit Duration |
|---|---|---|---|---|---|---|
| 1 | - | 435.2M | 6.3608 | 38.1% | 15m 15s | |
| 2 | - | 111.9M | 3.4317 | 58.69% | 13m 39s | |
| 3 | - | 98.3M | 3.0184 | 61.41% | 10m 42s | |
| 4 | - | 90.9M | 5.3313 | 31.87% | 11m 00s | |
| 5 |  1 | 84.1M | 4.7784 | 52.61% | 13m 59s | |
| 6 |  1 | 81.1M | 2.3391 | 45.33% | 5m 04s | |
| 7 | - | 81M | 7.3742 | 45.1% | 15m 46s | |
| 8 | - | 77.5M | 1.3936 | 79.38% | 11m 41s | |
| 9 | 1 | 64.8M | 5.4283 | 41.75% | 13m 59s | |
| 10 | - | 60.4M | 10.395 | 44.65% | 15m 43s | |
| 11 | 1 | 59.2M | 5.6361 | 33.75% | 15m 12s | |
| 12 | 1 | 58.2M | 6.0494 | 37.52% | 12m 25s | |
| 13 | 4 | 56.2M | 2.0985 | 58.5% | 8m 05s | |
| 14 | 3 | 54.2M | 5.2983 | 57.07% | 14m 28s | |
| 15 | 2 | 53.5M | 4.5009 | 42.51% | 11m 13s | |
| 16 | 1 | 50.7M | 3.9238 | 41.42% | 10m 43s | |
| 17 | 3 | 49.7M | 4.3864 | 45.84% | 12m 32s | |
| 18 | 2 | 48.6M | 3.0631 | 53.38% | 21m 45s | |
| 19 | 1 | 44.1M | 3.7023 | 44.61% | 11m 29s | |
| 20 | 1 | 43.8M | 2.6077 | 71.34% | 13m 45s |
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Key Insights* On The Top Travel and Tourism Websites In the World In October 2025
- As of October 2025, booking.com is the most visited Travel and Tourism website globally, attracting 435.2M monthly visits. trip.com follows with 111.9M visits, and tripadvisor.com records 98.3M visits.
- In terms of user engagement, flightradar24.com leads with 10.395 pages per visit.
- americanexpress.com has the lowest bounce rate at 31.87%. mdcgs.in has the highest at 79.38%.
- agoda.com holds the #5 position with 84.1M visits.
- klook.com rounds out the top 20 with 43.8M visits and a 71.34% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
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