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Analytics > Top Websites > Travel and Tourism

Most Visited Travel and Tourism Websites in the World

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Top Travel and Tourism Websites by Traffic

RankPos#WebsiteChangeVisitsPages/VisitBounce RateTime/Visit
1
booking.com faviconbooking.com
475.7M6.477335.33%13m 51s
2
trip.com favicontrip.com
198M2.957164.37%13m 47s
3
tripadvisor.com favicontripadvisor.com
103.5M2.568965.32%11m 21s
4
airbnb.com faviconairbnb.com
down1
90.7M7.364755.23%16m 04s
5
agoda.com faviconagoda.com
down2
73.9M5.373348.7%14m 10s
6
expedia.com faviconexpedia.com
down3
71.7M5.190147.66%13m 36s
7
americanexpress.com faviconamericanexpress.com
down3
68.9M5.071236.07%11m 06s
8
flightradar24.com faviconflightradar24.com
68.7M11.499941.45%15m 41s
9
getyourguide.com favicongetyourguide.com
up4
65.1M2.883561.45%11m 43s
10
ryanair.com faviconryanair.com
up2
64.6M4.584949.66%13m 03s
11
wetter.com faviconwetter.com
up1
63.6M2.031253.29%5m 17s
12
aa.com faviconaa.com
down3
61.6M6.136828.23%15m 22s
13
skyscanner.net faviconskyscanner.net
up2
60.5M3.860157.13%11m 48s
14
bahn.de faviconbahn.de
58M3.268353.35%10m 35s
15
wetteronline.de faviconwetteronline.de
up4
55.2M2.006856.62%7m 12s
16
marriott.com faviconmarriott.com
down1
53.9M4.03846.39%10m 39s
17
irctc.co.in faviconirctc.co.in
up2
44.2M4.976945.84%14m 40s
18
klook.com faviconklook.com
down1
41.5M2.550961.33%9m 50s
19
flightaware.com faviconflightaware.com
40.7M3.060155.31%22m 29s
20
hilton.com faviconhilton.com
down2
39M3.890249.87%12m 01s

September 2026 data. Data last updated 12 October 2026.

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Key Insights on the Top Travel and Tourism Websites in the World

Most visited travel and tourism websites in the World, September 2026: booking.com leads with 475.7M monthly visits, -16.6% month over month. trip.com is second with 198M and tripadvisor.com third with 103.5M. The fastest-growing site in the top 20 is skyscanner.net, up 21.8%. The steepest decline is wetter.com, down 31.2%. Exploding Topics ranks 20 travel and tourism websites in the World using Semrush Traffic Analytics data. Data last updated 12 October 2026.

Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.

Bounce Rate

Website Rankings FAQ: Data, Methods & Insights

How are these website rankings calculated?

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.

What is the top travel and tourism website in the World?

Currently booking.com is the most visited travel and tourism website in the World. In September 2026 it had 475.7M monthly visits.

What are the top 10 travel and tourism websites in the World?

The top 10 travel and tourism websites in the World are:
  1. 1. booking.com
  2. 2. trip.com
  3. 3. tripadvisor.com
  4. 4. airbnb.com
  5. 5. agoda.com
  6. 6. expedia.com
  7. 7. americanexpress.com
  8. 8. flightradar24.com
  9. 9. getyourguide.com
  10. 10. ryanair.com

How accurate is this traffic data?

This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.

How often are website rankings updated?

Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

What are the top travel startups to watch?

We track thousands of startups across industries. Check out our list of trending travel startups.

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