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Most Popular Travel and Tourism Websites in the World of December 2025

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Travel and Tourism

Most Visited Websites In The World

RankPos#	Website	Change	Visits	Pages/Visit	Bounce Rate
1	booking.com	408.9M	6.6627	36.13%	14m 17s
2	trip.com	147.6M	3.0337	65.97%	13m 17s
3	agoda.com 2	104M	4.1329	61.27%	13m 44s
4	americanexpress.com	86.9M	5.4015	34.14%	11m 03s
5	tripadvisor.com 2	78.1M	3.1189	62.36%	10m 21s
6	airbnb.com	74.2M	7.6836	45.77%	16m 43s
7	flightradar24.com 1	64.3M	12.9254	41.05%	14m 39s
8	expedia.com 1	60.5M	5.0711	45.14%	14m 23s
9	klook.com 12	59.8M	2.2322	78.36%	14m 18s
10	wetter.com	56.3M	2.564	49.16%	5m 45s
11	flightaware.com 1	52.6M	3.6441	54.39%	24m 34s
12	aa.com 2	51.8M	5.7096	34.95%	14m 53s
13	irctc.co.in 3	51.7M	5.0447	52.69%	13m 58s
14	marriott.com	49M	4.2181	48.12%	11m 51s
15	ryanair.com	45.8M	5.9508	40.98%	12m 05s
16	bahn.de 2	45.2M	4.0575	46.66%	11m 05s
17	skyscanner.net 1	43.1M	4.5459	45.75%	11m 07s
18	hilton.com	40M	3.9569	47.29%	12m 19s
19	united.com 1	36.8M	4.6838	43.65%	14m 15s
20	hotels.com 1	36.6M	4.5748	54.81%	13m 29s

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Key Insights* On The Top Travel and Tourism Websites In the World In December 2025

As of December 2025, booking.com is the most visited Travel and Tourism website globally, attracting 408.9M monthly visits. trip.com follows with 147.6M visits, and agoda.com records 104M visits.
In terms of user engagement, flightradar24.com leads with 12.9254 pages per visit.
americanexpress.com has the lowest bounce rate at 34.14%. klook.com has the highest at 78.36%.
tripadvisor.com holds the #5 position with 78.1M visits.
hotels.com rounds out the top 20 with 36.6M visits and a 54.81% bounce rate.

*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.

Website Rankings FAQ: Data, Methods & Insights

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.

Currently booking.com is the most visited Travel and Tourismwebsite in the World. In December 2025 it had 408.9M monthly visits.

The top 10 Travel and Tourism websites in the World are:

1. booking.com
2. trip.com
3. agoda.com
4. americanexpress.com
5. tripadvisor.com
6. airbnb.com
7. flightradar24.com
8. expedia.com
9. klook.com
10. wetter.com

This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.

Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

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