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Analytics > Top Websites > South Africa > Travel and Tourism

Most Visited Travel and Tourism Websites in South Africa

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Top Travel and Tourism Websites in South Africa by Traffic

RankPos#WebsiteChangeVisitsPages/VisitBounce RateTime/Visit
1
booking.com faviconbooking.com
2.6M4.797446.76%12m 24s
2
flysafair.co.za faviconflysafair.co.za
999.5K2.497476.89%15m 06s
3
webtickets.co.za faviconwebtickets.co.za
up2
655.5K4.07650.77%12m 12s
4
airbnb.co.za faviconairbnb.co.za
654.6K5.893648.29%13m 26s
5
emirates.com faviconemirates.com
up1
603.9K1.8582.79%12m 18s
6
trip.com favicontrip.com
up1
588.9K1.51885.6%16m 03s
7
airbnb.com faviconairbnb.com
up1
515.5K1.327190.68%11m 55s
8
lekkeslaap.co.za faviconlekkeslaap.co.za
up1
512K5.217353.56%17m 37s
9
skyscanner.net faviconskyscanner.net
up1
434.5K1.333692.5%13m 10s
10
ethiopianairlines.com faviconethiopianairlines.com
up1
418.1K1.613587.51%12m 31s
11
capago.eu faviconcapago.eu
up4
395.4K1.093897.44%18m 37s
12
britishairways.com faviconbritishairways.com
up1
378.4K1.420595.42%14m 19s
13
go-bus.com favicongo-bus.com
up7
377K1.012799.01%18m 43s
14
blsspainvisa.com faviconblsspainvisa.com
up10
375.5K1.02797.76%33m 41s
15
corsicalinea.com faviconcorsicalinea.com
up1
374.2K1.013698.64%20m 20s
16
edreams.com faviconedreams.com
down4
373.8K3.321862.84%15m 48s
17
flyzipline.com faviconflyzipline.com
up4
373.5K1.011498.86%21m 53s
18
flyafricaworld.com faviconflyafricaworld.com
up7
373.1K1.013198.79%20m 12s
19
travelstart.com.ng favicontravelstart.com.ng
down2
367K1.013198.76%21m 46s
20
intercape.co.za faviconintercape.co.za
down17
364.8K2.428348.4%15m 01s

September 2026 data. Data last updated 9 October 2026.

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Key Insights on the Top Travel and Tourism Websites in South Africa

Most visited travel and tourism websites in South Africa, September 2026: booking.com leads with 2.6M monthly visits, -8.5% month over month. flysafair.co.za is second with 999.5K and webtickets.co.za third with 655.5K. The fastest-growing site in the top 20 is flyafricaworld.com, up 23.9%. The steepest decline is intercape.co.za, down 43.6%. Exploding Topics ranks 20 travel and tourism websites in South Africa using Semrush Traffic Analytics data. Data last updated 9 October 2026.

Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.

Bounce Rate

Website Rankings FAQ: Data, Methods & Insights

How are these website rankings calculated?

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.

What is the top travel and tourism website in South Africa?

Currently booking.com is the most visited travel and tourism website in South Africa. In September 2026 it had 2.6M monthly visits.

What are the top 10 travel and tourism websites in South Africa?

The top 10 travel and tourism websites in South Africa are:
  1. 1. booking.com
  2. 2. flysafair.co.za
  3. 3. webtickets.co.za
  4. 4. airbnb.co.za
  5. 5. emirates.com
  6. 6. trip.com
  7. 7. airbnb.com
  8. 8. lekkeslaap.co.za
  9. 9. skyscanner.net
  10. 10. ethiopianairlines.com

How accurate is this traffic data?

This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.

How often are website rankings updated?

Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

What are the top travel startups to watch?

We track thousands of startups across industries. Check out our list of trending travel startups.

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