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Analytics > Top Websites > Apparel and Fashion

Most Popular Apparel and Fashion Websites in the World of October 2025

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

All Countries
Apparel and Fashion

Most Visited Websites In The World

PositionWebsiteChangeVisitsPages/VisitBounce RateAvg. Visit Duration
1
faviconshein.com
-
336.4M4.259853.5%13m 50s
2
faviconshop.app
-
261.6M2.030759.56%10m 50s
3
faviconthreads.com
-
206.8M4.014463.49%15m 25s
4
faviconhm.com
up1
105.5M6.988341.25%11m 28s
5
faviconmercari.com
down1
101.9M5.172150.67%15m 40s
6
faviconzara.com
up1
84.5M6.035443.64%10m 44s
7
faviconuniqlo.com
up3
71.4M4.836549.94%9m 00s
8
favicongap.com
up3
71.4M7.274336.88%11m 42s
9
faviconkarmanow.com
down3
69.6M1.726563.55%6m 32s
10
faviconmacys.com
down1
66.8M4.921345.49%14m 32s
11
faviconmyntra.com
down3
53M4.395664.76%12m 16s
12
faviconposhmark.com
-
50.5M4.133553.79%13m 51s
13
faviconasos.com
up1
48.6M6.451344.53%12m 23s
14
faviconnordstrom.com
down1
44.4M4.314349.76%10m 37s
15
faviconspirithalloween.com
up36
36M4.390742.14%10m 57s
16
faviconvictoriassecret.com
up10
35.8M7.671641.9%13m 16s
17
faviconmeesho.com
down2
33.5M6.620251.39%15m 35s
18
faviconfashionnova.com
down2
33.1M8.629450.35%17m 54s
19
faviconzalando.de
up1
31.8M7.21135.9%12m 51s
20
faviconmango.com
down2
31.8M4.636442.9%9m 17s
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Key Insights* On The Top Apparel and Fashion Websites In the World In October 2025

  • As of October 2025, shein.com is the most visited Apparel and Fashion website globally, attracting 336.4M monthly visits. shop.app follows with 261.6M visits, and threads.com records 206.8M visits.
  • In terms of user engagement, fashionnova.com leads with 8.6294 pages per visit.
  • zalando.de has the lowest bounce rate at 35.90%. myntra.com has the highest at 64.76%.
  • mercari.com holds the #5 position with 101.9M visits.
  • mango.com rounds out the top 20 with 31.8M visits and a 42.90% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
Bounce Rate

Website Rankings FAQ: Data, Methods & Insights

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.
Currently shein.com is the most visited Apparel and Fashionwebsite in the World. In October 2025 it had 336.4M monthly visits.
The top 10 Apparel and Fashion websites in the World are:
  1. 1. shein.com
  2. 2. shop.app
  3. 3. threads.com
  4. 4. hm.com
  5. 5. mercari.com
  6. 6. zara.com
  7. 7. uniqlo.com
  8. 8. gap.com
  9. 9. karmanow.com
  10. 10. macys.com
This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.
Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

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