
Most Popular Apparel and Fashion Websites in the World of October 2025
Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.
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Apparel and Fashion
Most Visited Websites In The World
| Position | Website | Change | Visits | Pages/Visit | Bounce Rate | Avg. Visit Duration |
|---|---|---|---|---|---|---|
| 1 | - | 336.4M | 4.2598 | 53.5% | 13m 50s | |
| 2 | - | 261.6M | 2.0307 | 59.56% | 10m 50s | |
| 3 | - | 206.8M | 4.0144 | 63.49% | 15m 25s | |
| 4 | 105.5M | 6.9883 | 41.25% | 11m 28s | ||
| 5 | 101.9M | 5.1721 | 50.67% | 15m 40s | ||
| 6 | 84.5M | 6.0354 | 43.64% | 10m 44s | ||
| 7 | 71.4M | 4.8365 | 49.94% | 9m 00s | ||
| 8 | 71.4M | 7.2743 | 36.88% | 11m 42s | ||
| 9 | 69.6M | 1.7265 | 63.55% | 6m 32s | ||
| 10 | 66.8M | 4.9213 | 45.49% | 14m 32s | ||
| 11 | 53M | 4.3956 | 64.76% | 12m 16s | ||
| 12 | - | 50.5M | 4.1335 | 53.79% | 13m 51s | |
| 13 | 48.6M | 6.4513 | 44.53% | 12m 23s | ||
| 14 | 44.4M | 4.3143 | 49.76% | 10m 37s | ||
| 15 | 36M | 4.3907 | 42.14% | 10m 57s | ||
| 16 | 35.8M | 7.6716 | 41.9% | 13m 16s | ||
| 17 | 33.5M | 6.6202 | 51.39% | 15m 35s | ||
| 18 | 33.1M | 8.6294 | 50.35% | 17m 54s | ||
| 19 | 31.8M | 7.211 | 35.9% | 12m 51s | ||
| 20 | 31.8M | 4.6364 | 42.9% | 9m 17s |
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Key Insights* On The Top Apparel and Fashion Websites In the World In October 2025
- As of October 2025, shein.com is the most visited Apparel and Fashion website globally, attracting 336.4M monthly visits. shop.app follows with 261.6M visits, and threads.com records 206.8M visits.
- In terms of user engagement, fashionnova.com leads with 8.6294 pages per visit.
- zalando.de has the lowest bounce rate at 35.90%. myntra.com has the highest at 64.76%.
- mercari.com holds the #5 position with 101.9M visits.
- mango.com rounds out the top 20 with 31.8M visits and a 42.90% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.

Website Rankings FAQ: Data, Methods & Insights
Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.
Currently shein.com is the most visited Apparel and Fashionwebsite in the World. In October 2025 it had 336.4M monthly visits.
The top 10 Apparel and Fashion websites in the World are:
- 1. shein.com
- 2. shop.app
- 3. threads.com
- 4. hm.com
- 5. mercari.com
- 6. zara.com
- 7. uniqlo.com
- 8. gap.com
- 9. karmanow.com
- 10. macys.com
This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.
Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.
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