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Most Popular Beauty and Cosmetics Websites in the World of December 2025

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Beauty and Cosmetics

Most Visited Websites In The World

RankPos#	Website	Change	Visits	Pages/Visit	Bounce Rate
1	sephora.com 1	56.8M	3.7124	54.45%	12m 29s
2	ulta.com 1	54.5M	4.6186	52.83%	14m 01s
3	boots.com	44.8M	3.587	53.94%	11m 51s
4	fragrantica.com 2	44.6M	4.5709	45.32%	17m 53s
5	qvc.com	22.7M	4.8965	51.53%	15m 19s
6	fragrancenet.com	21.8M	5.7764	48.72%	12m 41s
7	ipsy.com 3	21.2M	4.2025	56.24%	10m 55s
8	scentbird.com 3	19.9M	5.0793	59.45%	10m 58s
9	yesstyle.com 2	12.4M	6.1107	43.93%	14m 26s
10	lookfantastic.com 7	12.2M	3.3473	61.17%	10m 35s
11	rituals.com 3	11.6M	4.0052	51.08%	8m 55s
12	nykaa.com 2	10.8M	2.5578	75.61%	10m 02s
13	superdrug.com 2	10.8M	2.8284	60.75%	8m 56s
14	primor.eu 3	10.6M	6.4368	48.23%	11m 57s
15	ilmakiage.com 13	10.3M	2.5606	66.84%	11m 59s
16	sallybeauty.com 2	10.2M	5.5318	50.95%	14m 48s
17	perfectcorp.com 11	9.4M	2.4874	61.61%	9m 48s
18	fragrantica.es 4	9.2M	3.6986	51.22%	15m 57s
19	planity.com 4	9.1M	2.8997	60.92%	16m 07s
20	rossmann.pl 7	9M	2.8244	66.67%	9m 28s

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Key Insights* On The Top Beauty and Cosmetics Websites In the World In December 2025

As of December 2025, sephora.com is the most visited Beauty and Cosmetics website globally, attracting 56.8M monthly visits. ulta.com follows with 54.5M visits, and boots.com records 44.8M visits.
In terms of user engagement, primor.eu leads with 6.4368 pages per visit.
yesstyle.com has the lowest bounce rate at 43.93%. nykaa.com has the highest at 75.61%.
qvc.com holds the #5 position with 22.7M visits.
rossmann.pl rounds out the top 20 with 9M visits and a 66.67% bounce rate.

*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.

Website Rankings FAQ: Data, Methods & Insights

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.

Currently sephora.com is the most visited Beauty and Cosmeticswebsite in the World. In December 2025 it had 56.8M monthly visits.

The top 10 Beauty and Cosmetics websites in the World are:

1. sephora.com
2. ulta.com
3. boots.com
4. fragrantica.com
5. qvc.com
6. fragrancenet.com
7. ipsy.com
8. scentbird.com
9. yesstyle.com
10. lookfantastic.com

This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.

Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

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