Most Popular Beauty and Cosmetics Websites in the World of October 2025
Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.
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Beauty and Cosmetics
Most Visited Websites In The World
| Position | Website | Change | Visits | Pages/Visit | Bounce Rate | Avg. Visit Duration |
|---|---|---|---|---|---|---|
| 1 | - | 46.8M | 4.301 | 42.97% | 16m 50s | |
| 2 |  1 | 43.1M | 3.9673 | 52.07% | 12m 36s | |
| 3 |  2 | 36.4M | 4.6476 | 50.11% | 12m 43s | |
| 4 | 1 | 28.2M | 3.8217 | 51.05% | 13m 27s | |
| 5 | 1 | 25.8M | 4.9995 | 48.95% | 16m 58s | |
| 6 | 1 | 16.6M | 5.6025 | 54.08% | 8m 16s | |
| 7 | - | 13.4M | 6.399 | 42.76% | 12m 26s | |
| 8 | - | 13.3M | 7.1746 | 41.74% | 17m 39s | |
| 9 | - | 12.3M | 4.3768 | 50.31% | 10m 21s | |
| 10 | 3 | 10.3M | 2.5641 | 77.96% | 9m 47s | |
| 11 | 5 | 9.2M | 3.6947 | 53.25% | 11m 53s | |
| 12 | 3 | 9.1M | 3.8345 | 47.01% | 17m 44s | |
| 13 | 3 | 8.9M | 2.6464 | 60.14% | 8m 16s | |
| 14 | 3 | 8.8M | 2.7691 | 59.31% | 9m 48s | |
| 15 | 3 | 8.4M | 5.0969 | 36.31% | 19m 53s | |
| 16 | 9 | 8.4M | 4.1378 | 47.65% | 9m 00s | |
| 17 | 5 | 8.4M | 6.7009 | 45.45% | 11m 03s | |
| 18 | 1 | 8.1M | 3.7385 | 58.26% | 12m 02s | |
| 19 | 5 | 8M | 8.1795 | 47.48% | 15m 14s | |
| 20 | 5 | 7.8M | 3.5337 | 48.61% | 9m 56s |
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Key Insights* On The Top Beauty and Cosmetics Websites In the World In October 2025
- As of October 2025, fragrantica.com is the most visited Beauty and Cosmetics website globally, attracting 46.8M monthly visits. sephora.com follows with 43.1M visits, and ulta.com records 36.4M visits.
- In terms of user engagement, sallybeauty.com leads with 8.1795 pages per visit.
- fragrantica.com.br has the lowest bounce rate at 36.31%. nykaa.com has the highest at 77.96%.
- qvc.com holds the #5 position with 25.8M visits.
- lipscosme.com rounds out the top 20 with 7.8M visits and a 48.61% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
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