
Most Visited Beauty and Cosmetics Websites in the World
Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.
Top Beauty and Cosmetics Websites by Traffic
data. Data last updated .
Key Insights on the Top Beauty and Cosmetics Websites in the World
Most visited beauty and cosmetics websites in the World, September 2026: fragrantica.com leads with 46.1M monthly visits, +12.1% month over month. sephora.com is second with 41M and ulta.com third with 38.3M. The fastest-growing site in the top 20 is luminesscosmetics.com, up 27.8%. The steepest decline is nykaa.com, down 29.3%. Exploding Topics ranks 20 beauty and cosmetics websites in the World using Semrush Traffic Analytics data. Data last updated 12 October 2026.
Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.

Website Rankings FAQ: Data, Methods & Insights
How are these website rankings calculated?
What is the top beauty and cosmetics website in the World?
What are the top 10 beauty and cosmetics websites in the World?
- 1. fragrantica.com
- 2. sephora.com
- 3. ulta.com
- 4. boots.com
- 5. qvc.com
- 6. scentbird.com
- 7. ipsy.com
- 8. yesstyle.com
- 9. fragrancenet.com
- 10. fragrantica.es
How accurate is this traffic data?
How often are website rankings updated?
What are the top beauty startups to watch?
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