Most Visited Beauty and Cosmetics Websites in the United States
Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.
Top Beauty and Cosmetics Websites in the United States by Traffic
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1data. Data last updated .
Key Insights on the Top Beauty and Cosmetics Websites in the United States
Most visited beauty and cosmetics websites in the United States, September 2026: ulta.com leads with 36.5M monthly visits, +23.4% month over month. sephora.com is second with 30.3M and qvc.com third with 21.1M. The fastest-growing site in the top 20 is curology.com, up 286.7%. The steepest decline is fentybeauty.com, down 26.5%. Exploding Topics ranks 20 beauty and cosmetics websites in the United States using Semrush Traffic Analytics data. Data last updated 11 October 2026.
Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
Website Rankings FAQ: Data, Methods & Insights
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What is the top beauty and cosmetics website in the United States?
What are the top 10 beauty and cosmetics websites in the United States?
- 1. ulta.com
- 2. sephora.com
- 3. qvc.com
- 4. scentbird.com
- 5. ipsy.com
- 6. fragrantica.com
- 7. fragrancenet.com
- 8. luminesscosmetics.com
- 9. sallybeauty.com
- 10. forhers.com
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What are the top beauty startups to watch?
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