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Analytics > Top Websites > United States > Insurance

Most Popular Insurance Websites in the United States of December 2025

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Most Visited Websites In The World

RankPos#WebsiteChangeVisitsPages/VisitBounce RateTime/Visit
1
faviconprogressive.com
50.2M5.126646.77%12m 00s
2
faviconuhc.com
26.5M5.913940.08%13m 52s
3
faviconhealthcare.gov
26.3M7.86249.42%21m 52s
4
faviconstatefarm.com
up1
21.9M6.655142.24%12m 44s
5
faviconaaa.com
down1
21.4M5.114648.66%13m 56s
6
favicongeico.com
18.6M5.989841.24%15m 40s
7
faviconusaa.com
up1
16.1M6.602732.13%13m 53s
8
faviconallstate.com
down1
15.7M4.985647.94%14m 52s
9
faviconambetterhealth.com
13M6.754535.48%16m 23s
10
faviconaetna.com
11.3M6.573531.00%13m 06s
11
faviconyourtexasbenefits.com
up2
10.2M8.600239.99%21m 47s
12
faviconmedicare.gov
down1
10M6.942637.46%19m 51s
13
faviconhumana.com
down1
9.9M6.546535.95%18m 02s
14
faviconanthem.com
up3
9.8M5.852937.05%13m 42s
15
favicondirectauto.com
9.6M4.33949.43%14m 17s
16
faviconcigna.com
down2
9.4M5.79638.33%13m 53s
17
faviconavaility.com
up1
9M12.860612.1%18m 04s
18
faviconinsurify.com
down2
8.7M6.075640.15%10m 55s
19
faviconhealthybenefitsplus.com
up1
6.2M6.273936.26%16m 42s
20
faviconlibertymutual.com
down1
6.1M4.979646.3%11m 50s
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Key Insights* On The Top Insurance Websites In the United States In December 2025

  • As of December 2025, progressive.com is the most visited Insurance website in the United States, attracting 50.2M monthly visits. uhc.com follows with 26.5M visits, and healthcare.gov records 26.3M visits.
  • In terms of user engagement, availity.com leads with 12.8606 pages per visit.
  • availity.com has the lowest bounce rate at 12.10%. directauto.com has the highest at 49.43%.
  • aaa.com holds the #5 position with 21.4M visits.
  • libertymutual.com rounds out the top 20 with 6.1M visits and a 46.30% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
Bounce Rate

Website Rankings FAQ: Data, Methods & Insights

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.
Currently progressive.com is the most visited Insurancewebsite in the United States. In December 2025 it had 50.2M monthly visits.
The top 10 Insurance websites in the United States are:
  1. 1. progressive.com
  2. 2. uhc.com
  3. 3. healthcare.gov
  4. 4. statefarm.com
  5. 5. aaa.com
  6. 6. geico.com
  7. 7. usaa.com
  8. 8. allstate.com
  9. 9. ambetterhealth.com
  10. 10. aetna.com
This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.
Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

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