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Analytics > Top Websites > United States > Retail

Most Popular Retail Websites in the United States of December 2025

Monthly website rankings revealing traffic volumes, visitor engagement, and bounce rates for the internet's top sites. Filter by country and industry to see which domains dominate your market.

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Most Visited Websites In The World

RankPos#WebsiteChangeVisitsPages/VisitBounce RateTime/Visit
1
faviconwalmart.com
620.1M4.819451.08%17m 22s
2
favicontemu.com
451.8M3.059556.52%16m 12s
3
faviconebay.com
417.8M6.383341.86%17m 02s
4
favicontarget.com
250.2M4.011451.92%13m 03s
5
faviconetsy.com
up1
236.9M6.467645.18%15m 32s
6
faviconshop.app
down1
202.7M2.200556.3%10m 20s
7
faviconhomedepot.com
176M5.431241.7%15m 02s
8
faviconbestbuy.com
155.1M4.328848.57%13m 48s
9
faviconcvs.com
116.4M3.700852.07%11m 16s
10
faviconsamsung.com
up1
102.7M3.126660.45%11m 47s
11
faviconmacys.com
down1
102.2M4.96346.15%15m 00s
12
faviconlowes.com
100.6M4.723742.94%13m 34s
13
faviconwalgreens.com
up3
98.1M4.79147.09%14m 26s
14
faviconkohls.com
96.7M5.218247.67%14m 38s
15
faviconcostco.com
down2
90.8M4.946340.96%11m 16s
16
faviconwayfair.com
down1
73M4.606849.24%16m 14s
17
faviconshein.com
71.3M5.514852.09%16m 46s
18
faviconrakuten.com
up1
63.7M2.006569.31%13m 01s
19
faviconstarbucks.com
up25
56.2M2.598155.62%7m 45s
20
faviconbathandbodyworks.com
up14
55.6M3.916752.62%14m 30s
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Key Insights* On The Top Retail Websites In the United States In December 2025

  • As of December 2025, walmart.com is the most visited Retail website in the United States, attracting 620.1M monthly visits. temu.com follows with 451.8M visits, and ebay.com records 417.8M visits.
  • In terms of user engagement, etsy.com leads with 6.4676 pages per visit.
  • costco.com has the lowest bounce rate at 40.96%. rakuten.com has the highest at 69.31%.
  • etsy.com holds the #5 position with 236.9M visits.
  • bathandbodyworks.com rounds out the top 20 with 55.6M visits and a 52.62% bounce rate.
*Website rankings powered by Semrush Traffic Analytics, tracking 200M+ user journeys. Our rankings update monthly to show market shifts and emerging opportunities. See how we transform traffic data into actionable website rankings.
Bounce Rate

Website Rankings FAQ: Data, Methods & Insights

Our website rankings combine multiple data points: total monthly visits, engagement metrics, and growth rates. Rankings are updated monthly using Semrush's analysis of 200M+ users' browsing patterns for accuracy.
Currently walmart.com is the most visited Retailwebsite in the United States. In December 2025 it had 620.1M monthly visits.
The top 10 Retail websites in the United States are:
  1. 1. walmart.com
  2. 2. temu.com
  3. 3. ebay.com
  4. 4. target.com
  5. 5. etsy.com
  6. 6. shop.app
  7. 7. homedepot.com
  8. 8. bestbuy.com
  9. 9. cvs.com
  10. 10. samsung.com
This data comes from Semrush's analysis of 200M+ anonymized users' browsing patterns, making it one of the most comprehensive traffic intelligence sources available. While no third-party data is 100% precise, these rankings accurately reflect relative market positions.
Website rankings are updated monthly using the latest available traffic data from Semrush. Each update reflects the previous month's complete traffic patterns, though exact publishing dates may vary based on data availability.

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